Dior serializes Bella Hadid-fronted beauty content to retain youth interest | International News Live Blog

https://internationalnewsliveblog.wordpress.com/2017/01/24/dior-serializes-bella-hadid-fronted-beauty-content-to-retain-youth-interest/

Bella Hadid in the Dior Makeup Series’ The Call Time French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z. Ms. Hadid was appointed Dior Makeup’s ambassador last May … http://internationalnewslive.com/dior-serializes-bella-hadid-fronted-beauty-content-to-retain-youth-interest/