Nielsen Could Delay Debut of Total Viewer Measurement Data (EXCLUSIVE) | International News Live Blog

https://internationalnewsliveblog.wordpress.com/2017/01/05/nielsen-could-delay-debut-of-total-viewer-measurement-data-exclusive/

The TV industry’s efforts to find a new yardstick to measure audiences watching their favorite shows on screens of a new design are running into headwinds. After NBCUniversal sent a letter in mid-December questioning the validity of a long-gestating Nielsen effort to count viewers who watch TV … http://internationalnewslive.com/nielsen-could-delay-debut-of-total-viewer-measurement-data-exclusive/