Rarity, limited POS essential to niche brands as luxury becomes overused term | International News Live Blog

https://internationalnewsliveblog.wordpress.com/2017/01/20/rarity-limited-pos-essential-to-niche-brands-as-luxury-becomes-overused-term/

Image courtesy of House of Creed NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO. The global fragrance business is valued at about $45 billion … http://internationalnewslive.com/rarity-limited-pos-essential-to-niche-brands-as-luxury-becomes-overused-term/