Snapchat is reportedly seeking $200 million commitments from ad agencies — here’s what that means for its IPO | International News Live Blog

https://internationalnewsliveblog.wordpress.com/2017/01/26/snapchat-is-reportedly-seeking-200-million-commitments-from-ad-agencies-heres-what-that-means-for-its-ipo/

Commitments are not 100% guarantees of spend. http://internationalnewslive.com/snapchat-is-reportedly-seeking-200-million-commitments-from-ad-agencies-heres-what-that-means-for-its-ipo/