The expanded power of context: M.A.D.E. | International News Live Blog

https://internationalnewsliveblog.wordpress.com/2017/01/18/the-expanded-power-of-context-m-a-d-e/

Catharine Findiesen Hays is executive director of the Wharton Future of Advertising Program By Yoram (Jerry) Wind and Catharine Findiesen Hays Excerpted and adapted with permission from “Beyond Advertising: Creating Value Through All Customer Touchpoints,” by Yoram (Jerry) Wind, Catharine Findiesen Hays and the Wharton Future of Advertising Innovation … http://internationalnewslive.com/the-expanded-power-of-context-m-a-d-e/