Time Inc acquired the ad tech startup Adelphi to create a direct marketing platform and take on Google and Facebook (TIME) | International News Live Blog

https://internationalnewsliveblog.wordpress.com/2017/01/24/time-inc-acquired-the-ad-tech-startup-adelphi-to-create-a-direct-marketing-platform-and-take-on-google-and-facebook-time/

Time Inc’s acquisition of ad-tech startup Adelphi will allow it to create a platform that allows advertisers to target specific users. http://internationalnewslive.com/time-inc-acquired-the-ad-tech-startup-adelphi-to-create-a-direct-marketing-platform-and-take-on-google-and-facebook-time/