Win customer loyalty through personalized interactions across purchase journey | International News Live Blog

https://internationalnewsliveblog.wordpress.com/2017/01/27/win-customer-loyalty-through-personalized-interactions-across-purchase-journey/

Image courtesy of Printemps Retailers often overestimate what is necessary to create a positive customer experience and drive loyalty, aiming for a deeper emotional connection than consumers expect, according to a new report from InMoment. Brands believe that consumers feel stronger emotions when having a positive shopping experience, and they … http://internationalnewslive.com/win-customer-loyalty-through-personalized-interactions-across-purchase-journey/